Forty years on the shop floor, built into every training session.

Selvaraj founded PPE Training Consultancy after a career spent inside the tyre industry rather than beside it — eleven years at MRF Tyres and five at JK Tyres, working through process engineering and hydraulic systems on the machines that actually make tyres: Banbury mixers, calenders, extruders, tyre building machines, and curing presses.

For the past 15+ years, that floor-level knowledge has gone into corporate training delivered directly to engineering and maintenance teams at manufacturers including Apollo Tyres, CEAT, and Tata. The material is drawn from the same process documentation, hydraulic circuit standards, and troubleshooting logic used to run production lines — not generic instructional content adapted to fit the industry after the fact.

That same body of work has also been published as a set of technical training books, used both as classroom material and as standalone references for engineers and maintenance teams.

PPE AI is an in-development knowledge assistant built directly on this consultancy's own material — the tyre manufacturing, hydraulics, and industrial engineering content from the published books — rather than general-purpose AI trained on the open internet.

The goal is a tool engineers and maintenance teams can query directly for process and troubleshooting answers grounded in that material, starting as an internal authoring aid and moving toward a licensable tool for tyre manufacturers.